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About Us

imageshaper believes in specialization, and we focus on where it can add the most value. When you work with us, you also gain access to an extended network of some highly experienced professionals in all areas of marketing, from strategy to execution.

Simon Steel

Simon Steel - Marketing and Brand Strategist
BA Hons in Design
Simon brings 25+ experience and possesses a fine tuned set of core skills in strategic marketing and communications. He specialises in delivering integrated offline/online marketing solutions across all digital media to leverage the overall brand experience.

He says: "It's all about articulating the unique characteristics and integrating them into all communications using a little creative magic!"

He uses his unique sense of vision and creativity to offer insight and innovative solutions and believes that to communicate effectively on the global stage, it's essential to understand the differences between interactive (online) relationships and the more traditional tactile personal relationships. He spends a significant amount of time working with clients on their website usability, and helping them communicate more effectively through the web with their various target audiences to deliver added value.

He has held positions as: Director of Global Branding for a major public global internet corporation in the USA, as well as VP of Sales & Marketing for a subsidiary of an international UK based advertising group.

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Our associates

John Kent - Communication Skills Consultant
John has worked as a communication skills trainer, cross-cultural consultant and strategic planning facilitator in Europe, USA, Africa, South America and Asia for almost 30 years.  His extensive experience of living and working internationally and his training in psychology, perception  and communication make him the ideal person to help clients improve communication across personal, corporate, regional and national boundaries.  His experience includes: commercial, industrial, scientific, medical, political, and academic organizations.

Craig Hughes - Technology Specialist
Craig has 15 years of experience in the software industry; working for both large and small organizations designing and developing a number of commercially launched products. Most recently, he headed storage software development at Network Engines, bringing a high-capacity Network Attached Storage appliance to market.

Craig has consulted for Intel Corporation, leading the development of their Network Systems Division's award-winning Access Manager product. Craig has a Masters Degree in Electrical Engineering from Purdue University.

Kerri Richardson - Editor
A true lover of words, Kerri Richardson appreciates and respects the power and impact in the careful choosing of words. With more than 10 years of editing experience, Kerri helps businesses and individuals deliver their message in the most effective manner.

Having spent more than seven years as a managing editor at a national healthcare magazine, Kerri also developed a keen eye for page design, knowing how a reader's eye moves across a page, and therefore, the importance of layout to the impact on the reader. We are delighted to have Kerri as part of our team of consultants.


Client Testimonials

Simon at imageshaper was engaged to work with us to help us develop an effective global marketing strategy. Simon's extensive experience in marketing combined with his astute business acumen has helped our executive team rethink, not only our marketing strategy, but also our business strategy. His determination and focus has been invaluable to help OnTrack International position itself as one of the leading suppliers to help organisations optimise the performance of their people.

Phil Bailey - Chairman

Simon’s unique blend of creative and facilitation skills have been invaluable in helping us clarify and implement dynamic new business strategies.

Mark Bracher - Managing Director PIL

Your ability to get to the heart of the issues and make us focus and understand the impact of these on our business was the key driver for the changes that we needed to face. Since the Strategic Visioning workshop and the follow up sessions, we've been much more focused on what our proposition value is, who we should and should not be talking to, and most importantly, we now understand where the most profitable areas of our business operation are.

Simon Cattell - Managing Director

I've known Simon for approximately four years and have witnessed the results of his services with awe. As a former marketing consultant, I can attest to the brilliance, polish and flawlessness of his creativity and design skills. Any savvy marketer wishing to improve their professional image should consider Simon's image-shaping services.

Bob Olsen - Online Magazine Editor


As a small, fast-growing agency, we needed to understand what made us different and where best to focus the business.

imageshaper quickly cracked the Brandcast genome and helped the senior management set out a growth path that was both exciting and achievable. A far more valuable process that we'd expected. Creative business support just when it was needed.

The two day process was extremely hard work – but hugely rewarding – both for the business and personally.

Charlie Grieve - Managing Director


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